The Meta AR glasses are cool until you find out that they are $10K and you can't buy them.

Say what you want about the Vision Pro (they 100% botched Day 1 content and getting developers to build), it's $3K and available for sale. Expect v2 and v3 to get cheaper and lighter.

You're not going to beat Apple by shipping cool concept videos with journalists.

Expensive Meta AR glasses are cool but impractical. Vision Pro is cheaper and available now. Apple will win with practicality, not just concepts