Vanity Metrics #1

WALLETS ≠ USERS

https://zora.co/collect/base:0xd95584e9c09c6ec81da3713ba8e44ce0e255bfcc/1

"So you've onboarded millions of new users this month?"

Bitcoin Believer, Ethereum Explorer,  NFT collectooor and Digital Marketer. Hosting: /nuconomist

Building community at @Intract. While experimenting with airdrops & how to do them right.

This is definitely qualified economic activity onchain but still can’t be equated to a unique user count. Great for things where unique users don’t matter and your target is volume but if you’re trying to qualify chain user growth vs farming activity it’s still a vanity metric. Context definitely matters too.

we have been measuring active wallets -> wallets who incur some cost by doing on-chain actions. this has helped move beyond vanity metrics...

wow, that's insane! congrats on the huge growth 🎉 keep it up!