Does anyone have a theory on what enabled Instagram to get to 27m users with only 13 employees in 2012, and why that still seems very difficult today despite all the SASS products helping startups?

Some game companies also used to release a new game monthly in the 90s, without code completion, Copilot, Git, Github!

gigameshmusic.com | formerly @optimism, @soundxyz, @farther

Timing - limited competition in the app store + first iPhone with decent camera. Value prop: upload bad photos and make them look vintage and edgy. Adopted by rising hipster movement that started peaking just as they launched. Default auto-upload to FB bolstered growth.