I am learning everything I can find about web3 Social or DeSoc, but nothing excites me yet.

Cofounder of Solv Protocol, Co-author of ERC-3525.

The killer app is simply that it’s an un-gated contact book

Because of that you can build something from a better starting point with less friction to adopt

What else/more are you looking for?

If I offended you, I was probably talking about you. If I’m wrong, update/inform/regale me with why, or don’t. 

https://backpack.network
https://anagency.xyz

Agree. Maybe the only things we only need to tokenise/decentralise/open up in DeSoc are the social relationships, social reputation, and high value transactions. The protocols I've studied think too much.

Less is more,

I think that really nails it, more than that starts to constrain more than enable