I am learning everything I can find about web3 Social or DeSoc, but nothing excites me yet.

Cofounder of Solv Protocol, Co-author of ERC-3525.

If I offended you, I was probably talking about you. If I’m wrong, update/inform/regale me with why, or don’t. 

https://backpack.network
https://anagency.xyz

Agree. Maybe the only things we only need to tokenise/decentralise/open up in DeSoc are the social relationships, social reputation, and high value transactions. The protocols I've studied think too much.

Less is more,

The killer app is simply that it’s an un-gated contact book

Because of that you can build something from a better starting point with less friction to adopt

What else/more are you looking for?