Last year I spent about 500+ hours embedded at Duolingo to write the Duolingo Handbook -- which finally went live this week. 

Grateful to have had a front row seat with one of the most brilliant, unconventional teams on earth. 

I can't think of another company who has been able to build so much, so fast -- and with an insanely high bar on quality. 

The book tells the story of the company, and covers the key ideas and practices that make it so different. And even though the audience is primarily internal, I think folks from any tech / education / consumer company can find some gold in there. 

Link below:

Last year I spent about 500+ hours embedded at Duolingo to write the Duolingo Handbook -- which finally went live this week. 

Grateful to have had a front row seat with one of the most brilliant, unconventional teams on earth. 

I can't think of another company who has been able to build so much, so fast -- and with an insanely high bar on quality. 

The book tells the story of the company, and covers the key ideas and practices that make it so different. And even though the audience is primarily internal, I think folks from any tech / education / consumer company can find some gold in there. 

Link below:
https://lnkd.in/ejddyDfH

Founder & CEO at Ghost 👻
withghost.co
before: @Variant, R/GA, other thingies