web3 doesn’t have a top of funnel problem, it has a conversion problem

web3’s conversion problem is not about onboarding friction, it’s about perceived value gap 

if potential users see no reason to try your product, it doesn’t matter how frictionless it is

Yes and, a value proposition problem in many instances. 

Users don’t care to be owners just because they can be. Users care when the product is better and cheaper. 

Caveat: for creators and profit seekers, ownership makes the product prima facie better.