Nina

@ninasuthers

121 Following

254 Followers

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Touched the grass. Scrambled the granite.

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Yes! Finally there is a mini game for me!

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Founder-led marketing = narrating your journey

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A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to cast/tweet.” Some ideas to get you started: – Insights from internal convos – Questions you’re wrestling with (product, GTM, users) – Ask the community for input – Revisit old essays: repost, update, build on them – Quick takes on trends or things you’re noticing – Customer/user anecdotes (what surprised you?) – A small product tweak you’re testing — and why – A belief you’ve changed your mind on – Something you learned from another founder – A behind-the-scenes look at how you make decisions You’re not doing content, you’re showing your thinking in real time. That’s the whole point.

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Working on Agent that generates its own generative art code then publishes it. Hopefully will get better via Human Feedback over time, but still very much a WIP. Has had a few cool outputs so far, like the one below. https://rodeo.club/post/0xEd9c254942B50c07cFE3779D9bD175E751133262/5

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Excuse me… apparently ChatGPT thinks everybody is a white male engineer…

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Apparently you are my twin - look what I got

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Yess! So good, right? Wild how often the clearest articulation is already sitting in someone’s internal notes.

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Every time I start spiraling on CT, I remind myself what’s actually good for me: contrast therapy and Warpcast. Reset the nervous system!

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Founders talk about the "what" and "how", often skip the "why" — then wonder why no one gets what they’re building.

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Totally agree that founders should own their narrative. But early on, it’s easy to stay deep in the weeds. This is a tip to help founders raise their heads and get outside-in perspective. Not about outsourcing the story, it’s about sharpening it.

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+1 At @variant, we back projects very early — often at pre-seed — when there's no head of marketing (let alone a full team). But yes, when you do have marketing and/or BD support, definitely share this with them.

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Not all VCs write memos — but many do. Especially at early stages, even a short internal writeup or summary usually exists. It’s 100% fair to ask for it (or at least a high-level summary). It’s in the investor’s own interest to help you sharpen your narrative. Don’t overthink the ask: “Hey, could you share your memo or a summary of why you invested in us?” works great. As for other companies' memos: those are usually confidential. But you can ask your investor what patterns they see across portfolio companies that tell their story well.

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you got this 💪

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Founders: “We’re not sure how to talk about our project.” Also founders: never asked their investors for the memo that convinced them to invest. That doc = your positioning cheat code. Market, problem, and why you're the chosen one. Polish it. Ship it. Bonus: this is why you pick thoughtful investors, not just hype machines. You're welcome!

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Ask ChatGPT to turn your photo into a ghibli-style animation

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