Nina

@ninasuthers

121 Following

252 Followers

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Touched the grass. Scrambled the granite.

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Founder-led marketing = narrating your journey

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A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to cast/tweet.” Some ideas to get you started: – Insights from internal convos – Questions you’re wrestling with (product, GTM, users) – Ask the community for input – Revisit old essays: repost, update, build on them – Quick takes on trends or things you’re noticing – Customer/user anecdotes (what surprised you?) – A small product tweak you’re testing — and why – A belief you’ve changed your mind on – Something you learned from another founder – A behind-the-scenes look at how you make decisions You’re not doing content, you’re showing your thinking in real time. That’s the whole point.

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Excuse me… apparently ChatGPT thinks everybody is a white male engineer…

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Yess! So good, right? Wild how often the clearest articulation is already sitting in someone’s internal notes.

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Every time I start spiraling on CT, I remind myself what’s actually good for me: contrast therapy and Warpcast. Reset the nervous system!

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Founders talk about the "what" and "how", often skip the "why" — then wonder why no one gets what they’re building.

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Founders: “We’re not sure how to talk about our project.” Also founders: never asked their investors for the memo that convinced them to invest. That doc = your positioning cheat code. Market, problem, and why you're the chosen one. Polish it. Ship it. Bonus: this is why you pick thoughtful investors, not just hype machines. You're welcome!

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“Ghiblidoxxing” 🤣

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Same @variant newsletter. Different vibes. X: Ghost town Warpcast: Party time Farcaster community clearly LOVES us more 💙

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It can be difficult for founders and marketing leads to navigate how to leverage new social platforms to support their business. Recently hosted a discussion with @ted @rish @deodad on best practices for using Warpcast. Here are 5 key takeaways 👇

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This is going to be great (if I say so myself). Flying in to NYC for this goodness

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Where you can find me next week 👇 always good to see @bottodao in London 🇬🇧 https://x.com/verse_works/status/1789319106912542779?s=46&t=2Pa6Q7Nisqbjozi2kxf6mw

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One of the most rewarding parts of my job is helping our portfolio with marketing strategies. Currently seeking a Marketing Lead for a couple of exciting projects—ideal candidates will have expertise in brand marketing or growth/lead gen marketing. Interested? DC with a brief introduction of yourself!

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It was so much fun working on this frame with @choobie!

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SF and LA builders, this is your chance 👇👇👇

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Our mother of dragons! 🐉 Always up for a challenge.

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I’ve never felt more seen 🤣🤣🤣 https://x.com/binance/status/1765376794746642730?s=46&t=2Pa6Q7Nisqbjozi2kxf6mw

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