Design

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”
 — Don Norman, The Design of Everyday Things

Design for ubiquity has been one of my long-standing design principles.

The best designed products/services/experiences are so useful that a great majority of people intuitively understand how to use them and reach for them so often that we forget about their existence.

Think about it: Who designed sidewalks?