it really feels like we’re reaching an endgame state for ad-driven social. 

tiktok model of hyper algo-driven, full screen, looping video feed is so absurdly addicting

tiktok, ig, and youtube all blending into the same product. the content has become so manically addicting it feels more like you’re a prisoner than truly “discovering” or “exploring” new stuff

it’s gotten to a point where it’s impossible to find any truly interesting or thoughtful content. It’s just a race for people to hold your attention for the 0.5s you scroll past their post