537M views, 58M likes, 114K comments &amp; 2M saves

Less than 60 videos on Tiktok + Reels

Now they’re turning a viral format into an app

START from distribution 🧵 https://t.co/iJqmgf9pvs

What 98% of technical people do:

&gt; Buy a domain name
&gt; Over engineer a v1
&gt; Do zero marketing
&gt; Keep building features
&gt; Ship v2
&gt; Still no marketing
&gt; ...
&gt; Give up &amp; repeat

2025 is non-technical founder paradise:

&gt; Make videos
&gt; Find content market-fit
&gt; Install…

Guillaume

this is unfortunately very true. 

https://x.com/iamgdsa/status/1882461036390867201?s=46

noun seven three zero | based & optimistic Ξthereum Ξnjoyoor | founder: zerorights.media, zeropod.xyz and the /yellow collective

He is probably underestimating how difficult is to build a real product… Do you think an engineer could do marketing with ChatGPT alone?

Developer…not enough? // Working on /landingpay and Lett3r.love // /yellow collective noun #63

Yes, that part is true, nothing to say. I found myself in this loop.

I’d even say a lot of marketers used to tell everybody their great idea and then building nothing at all! 😅

I use cursor.ai and it is awesome, is like working at 50x, I tell everyone about it but if you are not a developer it is not as helpful as it seems.

Yeah I’m not so sure the marketing is as easy to bootstrap as he implies, but it’s true that a lot of technical founders don’t really think about marketing or gtm at all. I get it, they are often excited to just ship, but if you can’t or won’t do it yourself at least hire someone. Use token allo if you have to. Many failed projects could have maybe lasted if they had better names, branding, socials, marketing. It’s part of the game.