Every business has a target market; your logo should speak to that audience. What other kinds of products attract your target market? What do those logos look like? You want to be unique, but you need to stay focused on what kind of look will attract the customers you want.

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As a commercial symbol and trademark, the logo plays a very important role in identifying and promoting advertisements and work. A logo as a symbol promotes brand recognition and differentiation from other competitors. A logo is a graphic sign that may be in the form of a symbol writing or a combination of both designs