Sounds familiar.
https://venturebeat.com/games/discord-opens-activities-in-app-games-and-features-to-all-developers/

Building /stokefire and poolfish.xyz (/poolfish). A calculator for LP providers. Built Potion solo to $6k+ MRR and sold for $300k.

all social apps will have their own app store..

I’ve been noticing their quests too

Honestly Discord is always adding new features. Puts Slack to shame which has been the exact same for like 5 years

Good move for Discord, helps developers engage users

IMHO Embedded apps are the right direction to go and will lead to better (and net new) content that drives growth. Gaming is just the start.