SuperRare

In the late seventeenth century, Sir Isaac Newton conducted research on the color spectrum, investigating how each color is determined by a distinct wavelength of light. This led to the development of the color wheel by Newton in 1704. In the early twentieth century, Swiss psychiatrist Carl Jung explored the psychological effects of color and developed a form of color therapy that allowed patients to express their emotions and thoughts through colors and images. Today, color psychology is predominantly applied in the realms of marketing and advertising.