Good lil sketch from Alex Osterwalder. These models are helpful because they bring us back to the discipline of consciously choosing activities with purpose, not reacting or defaulting to lesser responses.

Good lil sketch from Alex Osterwalder. These models are helpful because they bring us back to the discipline of consciously choosing activities with purpose, not reacting or defaulting to lesser responses. 

https://www.linkedin.com/feed/update/urn:li:activity:7178026551509139457/

Optimist // Believer, husband, dad // Possibilities into opportunities // Design & strategy // Expert dabbler // tylerhilker.com

Click through the link for better context, but it's a visualization of the phases of the journey from 0 to first evidence to feasibility. 

It's important because teams start where they shouldn't and that sets them down the wrong path.