⊆ subset

"What commonalities come to the fore when you think about sharing patterns? We found four.

First, most sharing patterns cross platforms. They involve the transition of something from one walled garden to another. From Instagram to WhatsApp; from Facebook to email; from LinkedIn to Discord.

Second, what's shared is limited in depth. Typically, it's a link plus a little contextualising info. Often—if the shared thing is super consumable—it's just a raw link.

Third, the sharing is usually organic rather than systematic and formal. It's driven by emergent feelings and connections and is usually undertaken in a non-self-conscious, informal, peer-to-peer manner. More deliberate, reasoned patterns exist but they're the minority.

Finally, most sharing patterns are just one thread of a larger communication nexus. The sharer sending memes to their friend via WhatsApp is also sending shortform videos via Snapchat and tagging their friend in Instagram comments."

"What commonalities come to the fore when you think about sharing patterns? We found four.

First, most sharing patterns cross platforms. They involve the transition of something from one walled garden to another. From Instagram to WhatsApp; from Facebook to email; from LinkedIn to Discord.

Second, what's shared is limited in depth. Typically, it's a link plus a little contextualising info. Often—if the shared thing is super consumable—it's just a raw link.

Third, the sharing is usually organic rather than systematic and formal. It's driven by emergent feelings and connections and is usually undertaken in a non-self-conscious, informal, peer-to-peer manner. More deliberate, reasoned patterns exist but they're the minority.

Finally, most sharing patterns are just one thread of a larger communication nexus. The sharer sending memes to their friend via WhatsApp is also sending shortform videos via Snapchat and tagging their friend in Instagram comments."
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