The NBA is the perfect sport for edutainment media wave. Massive pool of content to chop up (30 teams, 82 game season plus playoffs, cup etc.); big analytics landscape to spin narratives and wage battles over; league institutions are for player media empowerment; legacy media is pure hot take filth for the most part and people are pushed to look elsewhere for “in depth analysis”; sports gambling capital flowing in and enabling distributed analysis and commentary.

Doesn’t seem like any other sport has this potent a mix.

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Additional key factor I missed (and orig. heard when player salary growth was being discussed): individual players (esp superstars) are focal points. They’re 20% of the people on the court and contribute to both offense and defence every time while on the court.

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No idea tbh. Sports gambling seems like a weaponised version of social speculation and not sure how to displace it.

Perhaps consumer-ising prediction markets with a a social layer, normalising analyst/media prediction as a practice and mapping the two together somehow?

what sort of products do you think are best fit for this next wave aside from sports gambling?