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Milo
@mrroflwaffles
Thinking about this more today. Teams want "high value" holders for their tokens, i.e: - long hold bias - able to spread word - contribute to community somehow - aligned w/ project genre Farcaster lets projects make novel groupings of wallets based on *wallet owners' interests* to capture these more easily 1/3 👇
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Milo
@mrroflwaffles
Currently, projects create airdrop criteria to try & define their desired holders, based crudely on slices of their onchain activity. It's an imperfect, leaky system. But with Farcaster, if you airdrop to a specific interest group (eg /gambling), you're surely signif. more likely to capture the type of user you seek..
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Milo
@mrroflwaffles
So there are a few outcomes here. First, I could conceivably convince some teams I advise to airdrop to specific channels like /replyguys if I was able to make a good enough argument that the folks here are "high value" (see cast 1) This already happens with e.g Penguins / Parallel Avatars getting token airdrop allo.
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Milo
@mrroflwaffles
Second, it might be that /replyguys doesn't fit the "target user criteria" well enough, but another channel users might. Eg project is sports related, so /sports fits better. How we decide who is a best fit is a whole discussion unto itself - which leads nicely to my next point.
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Milo
@mrroflwaffles
As it stands, the Pudgy Penguin community (for example) has made a case for itself that they're made up of high quality users. Their community has essentially marketed that idea. I think there's a world where entire Farcaster channels start making similar claims, to present themselves as groups which are (cont)
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Milo
@mrroflwaffles
"high quality" in the terms which projects looking to airdrop those users will be very tempted by. This isn't happening *much* yet, but it's close on the horizon - so expect channels to start using their community "vibe" as a negotiating tool to land financial partnerships, just as NFT and token communities do.
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