reply guys

I'm working with a team who are considering doing a small airdrop for active farcaster users

what can I say to pitch them the idea that the airdrop should be for /replyguys specifically? How can we make it as fair as poss? What's the best way to get across the value of the replyguys community? 

Help me help you 🙏

Thinking about this more today.

Teams want "high value" holders for their tokens, i.e:

- long hold bias
- able to spread word
- contribute to community somehow
- aligned w/ project genre

Farcaster lets projects make novel groupings of wallets based on *wallet owners' interests* to capture these more easily

1/3 👇

gambling

2M Subs on YouTube: youtube.com/MrRoflWaffles
Marketing; Community Gaming: http://communitygaming.io

Currently, projects create airdrop criteria to try & define their desired holders, based crudely on slices of their onchain activity. It's an imperfect, leaky system.

But with Farcaster, if you airdrop to a specific interest group (eg /gambling), you're surely signif. more likely to capture the type of user you seek..

sports

Second, it might be that /replyguys doesn't fit the "target user criteria" well enough, but another channel users might. Eg project is sports related, so /sports fits better. 

How we decide who is a best fit is a whole discussion unto itself - which leads nicely to my next point.

As it stands, the Pudgy Penguin community (for example) has made a case for itself that they're made up of high quality users. Their community has essentially marketed that idea.

I think there's a world where entire Farcaster channels start making similar claims, to present themselves as groups which are (cont)

"high quality" in the terms which projects looking to airdrop those users will be very tempted by.

This isn't happening *much* yet, but it's close on the horizon - so expect channels to start using their community "vibe" as a negotiating tool to land financial partnerships, just as NFT and token communities do.

In the meantime, I'll be keeping an eye to see if I can connect via airdrop groups of like-minded users from Farcaster with projects who are building w/ those exact users in mind.

It's a win-win for both so v excited to make some waves here.

If you think this/your channel "deserves" an airdrop..... let's chat 💪

So there are a few outcomes here.

First, I could conceivably convince some teams I advise to airdrop to specific channels like /replyguys if I was able to make a good enough argument that the folks here are "high value" (see cast 1)

This already happens with e.g Penguins / Parallel Avatars getting token airdrop allo.