Disney and other major advertisers resume advertising on X after a boycott

⏺Warner Bros., IBM, Discovery, Disney, and other major brands have resumed advertising on the X platform after a year-long boycott triggered by concerns over content moderation issues.

⏺These companies had previously pulled their ads from X due to claims that their advertisements appeared alongside antisemitic content and hate speech.

⏺The decision to return to advertising came after X's new CEO, Linda Yaccarino, focused on rebuilding trust and fostering partnerships. Elon Musk expressed gratitude for the return of major brands, highlighting Yaccarino's efforts and the contributions of the X team.

⏺Without the involvement of major companies, X's advertising revenue had plummeted by 98% in just one year.