The UX for Coinbase app/Smart Wallet + Base + USDC is great now, significantly superior to the incumbent market leaders Binance + Tron + USDT, plus a fraction of the cost. With the Stage 1 upgrade soon, technically it'll be a decisively superior solution (of course, even moreso with Stage 2). Yet, the real solution will be an international network of aggressive business development and marketing onboarding merchants and users from the countries where B/T/T alliance has significant marketshare - Turkey, Argentina, Thailand etc. Breaking these network effects is a very steep battle that requires significant local investment and must not be underestimated.

I love Base and the Coinbase Smart Wallet. Fantastic UX, agreed! 🔥

As for merchants, recently I’ve been thinking about how might I build some kind of product/service for a small-scale merchant to use to sell their wares onchain, paying with crypto. I feel it needs to be something minimal and simple, uses QR codes and passkeys, let’s the merchant sponsor gas using a float (subsequently with profits from throughout the day) so buying from their store doesn’t cost the customer.

Should be easy to add/update/delete items in your store, withdraw profits, and provide QR codes and your menu/inventory to customers.

Web3 Shopify but extremely minimal and easily reproducible for small vendors.