Design

I was reading an article about design and it got me thinking about what design actually is and who are designers when it comes to enterprises.

We tend to have a stereotypical idea of this. At least, when I think about design, images of diagrams and blueprints pop up in my mind, or a physical product. And, when I think about a designer, I think about an especially creative person, possibly with a very specific personal style and a laid back or a little pompous attitude.

But when I started to think about it, I came to a conclusion that is actually very far from this.