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Miles Jennings
@milesjennings
(1/7) Launching a token too early is one of the most common mistakes in web3 ā it can be fatal for projects. So, how do you get ready to launch? @jasonr and I wrote about 5 things you can do before taking the leap. Hereās a quick guide š§µ https://t.co/V2SoOhOliu
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Miles Jennings
@milesjennings
2/ šÆ Product-Market Fit: PMF is the most important focus for any new project or product. Tokens donāt fix product issues ā they may attract users, but they wonāt make them stick around. And fixing product issues post-launch is exceedingly complex. Here are some PMF strategies:
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Miles Jennings
@milesjennings
3/ š Plan of Decentralization: True decentralization is a journey, not a destination. Before launching, have a plan that maps out how your project will become more decentralized over time. Start here: https://a16zcrypto.com/posts/article/decentralization-factors-web3-protocols-tables/
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Miles Jennings
@milesjennings
4/ š¹ Token Economic Model: Tokens aren't magic beans. Projects need a sustainable model grounded in unit economics. While network growth should be a key focus in early innings, thereās a cost to token incentives. Eventually tokens need to accrue value.
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Miles Jennings
@milesjennings
5/ šļø Organizational Structure: Your org structure will have a significant influence over your projectās ultimate success, and define how it operates well into the future. Thereās no one sized fits all approach, and planning can take months. Get started early.
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Miles Jennings
@milesjennings
6/ šāāļøOperational Readiness: Itās easy to skip the āhowā in the rush to ship a token. Get ahead of operational to-doās, from funding and custodians to employee incentives to communications strategies. Putting all of these mechanisms in motion can take longer than youād expect:
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