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5 Web3 Marketing Mistakes You’re Making (And How to Fix Them)

1️⃣ Ignoring Community Building

The Mistake: Treating your community as an afterthought.
The Fix:
✅ Build a Discord/Telegram before launch.
✅ Reward early members with roles, perks, and insider access.
✅ Host AMAs, games, and co-creation opportunities.
Example: 
BoredApeYC built a cult-like community that drove their success.

2️⃣ Over-Relying on Paid Ads

The Mistake: Throwing money at ads without a strategy.
The Fix:
✅ Focus on organic growth (memes, threads, influencer collabs).
✅ Use targeted ads only for retargeting engaged users.
✅ Track ROI with UTM links and on-chain analytics.
Pro Tip: Organic + paid = unstoppable.

3️⃣ Failing to Gamify

The Mistake: Making your project boring.
The Fix:
✅ Add leaderboards, quests, and rewards.
✅ Use NFTs as badges for achievements.
✅ Create scavenger hunts or token-gated experiences.
Example: 
@Stepnofficial gamified fitness and grew massively.

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Growth Marketer | Community Engagement  | Web3 Specialist

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