it's a huge shift in two ways:

1) communities get the opportunity to monetize in addition to the platforms (a client could still inject their own ads)

2) ads can be selected by the community owner rather than the hosting platform

both of those are insanely good for communities
https://warpcast.com/deodad/0x452a3aa5

Yes. 

We're already doing this for Discord channel mods via Collabland. 

Would love to do it for FC channels (hello @dwr.eth). 

The cool thing about web3-native ads is anyone can be a publisher.

Exciting. Which channel owners will want to start experimenting with this tho? Most believe “ads bad”