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As I've mentioned to Geoff before, all media companies, digital and traditional struggle with this. At the end of the day this is a "soft" number that is great for motivating your community, rallying your audience and helping to validate what people are feeling and experiencing each day, which is, we are heading in the right direction.
Even print uses something called a pass along rate, which can 10x the number of daily average readers. All media does this. So, I'm not concerned about "perfection" when it comes to the presentation of this kind of information and don't think anyone, esp Jason or even Dan should be called out for using the brighter side of the information available to tell their story. 9 out of 10 dentist agree with me.
As I mentioned to Geoff, he's got good intentions, but the way he frames his concerns, come off as accusations, not conversations. That's problematic, when everyone here is open to his ideas. At least that's what I've seen since I've been around, which isn't long. 2 replies
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