marketing

Most web3 companies today do brand marketing instead of product

but it's not that brand marketing doesn't have it's place; it does it's just knowing wen to use what

to recap, 

brand: one stop access to DeFi (1inch)

product: get best prices in DeFi for traders and dapps (paraswap)

GTM strategist | Drove millions in traffic for some big bois here| Moonpay, Thirdweb, Quicknode, Aleo, Aztec

Digital marketeer from Switzerland who excels at reducing complexity and enjoys streamlining workflows. Studied Political Science

linktr.ee/mariokondo

product marketing is the reason you become a user. brand marketing is the reason you won't switch you a similar competitor

Product Manager at Bit2Me | product • crypto • technology • economy | juanfornell.com

Castellón de la Plana, Castellón, Spain

Finding the right balance between brand and product marketing is key.

learning about web3 growth and marketing • crafting growthchannel.xyz web3meetups.xyz

I agree partly. I know that our team at @thirdweb decided to not dedicate any budget for events now/ future 

however I agree with what @karmentruong said-it might not increase traffic/conversion but it increases brand affinity-say that coz I have used Toku (crypto pay for teams); know them coz they sponsor @bankless

Still feel sponsoring events isn't going to provide the ROI even for a late stage company.

ROI being txns increasing for their product

what are your thoughts on it?