The MMA community is massive online—X, IG, YouTube, Reddit—but barely onchain (I think?) outside of a few NFT drops and token plays. Fighters, gyms, and fans are hyper-engaged, but Web3 adoption is near zero.

If you were building for MMA onchain, what would actually get traction? And who in combat sports is already making moves in Web3?

Scaling Fintech, Web3 & AI Companies | @Emagine Ventures | Prev. @MoonPay

Focusing on exclusive content, like behind-the-scenes access or fighter training sessions as NFTs, could drive engagement. Collaborations with established fighters already exploring Web3 will also help bridge the gap and attract their fanbase.