Founders

I've never understood smaller brands/projects following 0 people

I'm not sure if it's supposed to be some sort of flex or not wanting to show favoritism, but I'd say both reasons are mid at best

It's a big price to pay for an opportunity to further cement your relationship with your evangelists/loyalists

CEO - Media3 Labs | Join us at /scoop3, an onchain podcast player | Host of The Blockchain Experience podcast /theblockexp | Ex-Samsung | Ex-Hewlett-Packard

Founder of @trustmebroshow podcast 🎙️

Smaller.

I can understand it to some degree with bigger brands like Coca-Cola because they have so many consumers that trying to keep track of them all would be almost a full-time job on its own.

Over here, there aren't any brands even close to Coca-Cola's size...0 reason why a project here should be following 0 people. Just needlessly playing on hard mode

Oh I'm with you. 100%. When I think about it, I don't think that's something larger brands do...they always have people/brands they follow

Ultimately, 0 followers signals a unidirectional relationship with your customer base. I don't want to be talked at by my favorite brands, I want to talk with them

I meant to say that imo even large companies should not have that “zero” following policy.

Even coca-cola could be frens of some sugar or colombia accounts 😂