Founders

I've never understood smaller brands/projects following 0 people

I'm not sure if it's supposed to be some sort of flex or not wanting to show favoritism, but I'd say both reasons are mid at best

It's a big price to pay for an opportunity to further cement your relationship with your evangelists/loyalists

CEO - Media3 Labs | Join us at /scoop3, an onchain podcast player | Host of The Blockchain Experience podcast /theblockexp | Ex-Samsung | Ex-Hewlett-Packard

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Smaller.

I can understand it to some degree with bigger brands like Coca-Cola because they have so many consumers that trying to keep track of them all would be almost a full-time job on its own.

Over here, there aren't any brands even close to Coca-Cola's size...0 reason why a project here should be following 0 people. Just needlessly playing on hard mode

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I’ve always felt that following people is one of the easiest ways to show you’re actually part of the community. 

In early stages, relationships matter more than aesthetics. It’s not a flex to be silent.

Extremely mid
You haven’t even built a community strong enough to show that kinda flex

Agreed! Can’t grow anything with that kind of attitude. ;)