Farcaster

Why aren't you "marketing" to increase the number of "creators" to increase supply of interesting and entertaining content?

- Marketing is something you do when you have a clear, repeatable value prop; it's a post-product market fit behavior

- Sales is what you do when you haven't figured out the repeatable process and requires a lot of talking to users, product iteration; if you don't have a repeatable sales process, this cannot be outsourced beyond the startup's founders

as someone who straight up asked @dwr.eth for a job once and regularly gets tagged in “hire ted” casts or DCs

i’m 10000% aligned with his take on focusing on product and not marketing for growth

in fact, my POV is that it would be dumb AF to hire a marketing team right now

what would they do? what would i do?

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

There’s 4 Ps in marketing…I think what is getting lost is people really mean “promotion,” which is one of them, and yeah…and all of what Dan said is true. 

But there are still 3 other areas that fall within the scope of marketing (which is more than promotion). Looking from the outside, it appears the functional group responsible for product is carrying this which works OK initially, but really, at this point need to push off some of those things to marketing to carry and work with product.