marketing

Founders and investors are not immune to FOMO and trend chasing. 

Chasing trends is what the overwhelming majority do. They see a project killing it. Then, they copy (riff) + paste. 

However, this strategy generally flops. When you are not innovating on product, you must win distribution or economics. 

Economics is a race to the bottom and generally follows the innovation cycle.

1st (early), product
2nd (mid), distribution
Last (late), economics

Distribution is where winners play. This is why you hire professional marketers.

onchain m&a ~ @fireflyapp + mask network ~ @rara (exit 2023)

You know, I think this is a big thing a lot of projects are missing...

It's like, a ton of people who call themselves marketers just jump straight into web3 marketing without even getting the basics of what marketing is all about, leave the point of web3 marketer