Speaking as someone who is reasonably capable at navigating around crypto I would say that in general crypto is far too complicated for the average person. 

If you say OK there is a thing called Bitcoin, that’s fine. Then you add that there’s a second one called Ethereum, that does some different stuff that’s also OK, but you’re pushing the limit.

Then add literally infinite chains, subchains, tokens, networks, wallets and whatever else and it becomes genuinely mind-boggling and too much for any ordinary person, who will most likely just revert back to their Chase Bank accounts which they can trust and don’t really have to think too much about. 

Until and unless the whole thing becomes simple and intuitive, with a limited set of reliable options readily built into things that people are already familiar with and want to use in general, it will remain sort of a niche speculative asset.

Writer, podcaster, and commentator on foreign affairs and politics. Runs /dropglobalnews

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I think this issue has not been fully realized for people because of its novelty, and it needs time to pass. Encountering a large amount of unfamiliar things unconsciously pulls people to their safe zone.