I've been cold-shilling alerty to journalists at 9to5mac, macrumors, appleinsider, etc to no avail. 

Any pro tips around cold outreach and getting published?

𝓵𝓲𝓿𝓲𝓷𝓰 𝓽𝓱𝓮 𝓮𝓷𝓭𝓵𝓮𝓼𝓼 𝓼𝓾𝓶𝓶𝓮𝓻 • building @buoy 🛟 • @dawnpatrol • pfista.com

1, hook: why should they cover this now. Give a small pitch as to why your story is relevant, right now. 
2, timing: if it’s a time-sensitive thing, make sure you give them enough time to cover the story (usually one week in advance if it’s a timed release) 
3, not cold: honestly cold is really hard/unlikely

The only future is a decentralized one • Writer, creator, farmacopeian • Content for Liquid Collective at Alluvial • Formerly Bison Trails, Coinbase, Goldfinch 

For not cold, does this mean work through pr agency with connections? That’s what I’ve done in the past- or something else?

But still worth trying… if your hook/timing is on point it can still work. But I’ve found that unless it is Truly Newsworthy it’s really unlikely without the agency.

Plus if you keep trying (not in an annoying way, but just continuing to share your releases etc as they happen) then theoretically you are on their mind and it gets more likely that they’ll think of covering you over time.

More art than science 😂 but this is what I have gotten from pr advisors.

Cool, I think I have 1 and 2 down at least :)