Rachel Wilkins
@rachelw
Went down a rabbit hole with the 4o image generator last night and all I can say is, wow. The ability to prompt, iterate, correct, and ideate in real time is absolute fire. I knocked out a full series of product ads for a client in under an hour. Then mocked up this add for our Seaweed brand in a matter of seconds. This is going to fundamentally change digital advertising and absolutely empower business owners. But there’s also some real fallout to talk about. We’re going to need fewer contractors for certain types of design work, which means lost income for some. But I also believe that prompting is an art form in itself, and not everyone can (yet) get the results they want without the same level of vision and intention a good designer brings to the table. If Fiverr and Canva were earthquakes in the design world, GPT-4o is the tsunami behind them. And it’s coming for both ends of that client spectrum. Now the question becomes: discernment? Where do ethical standards in advertising stop/begin?
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Mehdi Benembarek
@mehdi-benembarek
Indeed … and the tsunami will concern all brain jobs, lawyers, designers, accountants, etc … At the larger spectrum, what type of societies will we have 20 years from now if work is not at the center of our lives anymore … Fascinating
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lawrenceroman.eth
@lawrenceroman
There’s a recent Fortune magazine article w Bill Gates talking about a 2 day work week because Ai will do most of the work. Almost incomprehensible for most at the moment … I remember the first time I heard the term Universal Basic Income (UBI) on a sci-fi movie, I thought what a dumb idea, until now that Ai will slowly and then quickly eliminate many jobs. And let’s not get started with robots. I never thought I would be the grandma type in the Ai robot movie 😂
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Rachel Wilkins
@rachelw
So true. Hopefully more head space for creativity. Less for warmongering.
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