Megan Kaspar
@megankaspar
Of the $264,305,930 in total NFT revenue of top 13 brands, almost 94% derived from 6 fashion related brands. Strong indicator #digitalfashion will continue to lead as a major driver & use case for NFT tech. kingjames23 @DuneAnalytics table on consolidated brands stats up to Q3’22 🧵 https://i.imgur.com/tSmUCTC
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Megan Kaspar
@megankaspar
Dune dashboard is missing many important luxury brand NFT activations, I’ve listed them out — Gucci was the first luxury brand entrant into NFTs through digital art (not traditional fashion) - Gucci's Aria film, auctioned for $25,000 in May 2021. https://i.imgur.com/s46kq2J.jpg
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Megan Kaspar
@megankaspar
D&G was the first luxury brand to take traditional fashion into web3, selling a couture collection(Collezione Genesi) physical & digital fashion NFTs for 1,885.7 ETH ($5.7M) in September 2021. Doge Crown from the collection to date is the most expensive NFT bought @ 423 ETH (Over $1M) https://i.imgur.com/1ZLMHSt.jpg
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Sophie
@sophie
Is this because these brands are luxury and so their customers are used to paying big $$ though? So it doesn’t show adoption or new behavior, but rather that with new products, the same brands can still command top dollar?
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Vinay Vasanji
@vinayvasanji.eth
CB Insights wrote about brands utilizing NFT tech recently https://www.cbinsights.com/research/loreal-nike-lvmh-web3-strategy/
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Matt
@hughassle.eth
Wouldn’t the use cases for brands that are built on this tech be more meaningful in terms of predicting it’s direction? These brands could make money in almost any type of product if they wanted to
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