Apple

Apple may refuse to release a cheap plastic Apple Watch

There are two unsolvable problems in the development of the budget version of the Apple Watch,’ said Mark Gurman. According to the journalist, the design team does not like the current look of the plastic version of the smartwatch, and the operations team has not been able to reduce production costs compared to the aluminium Apple Watch.

The plastic case should have been introduced in the next generation Apple Watch SE, which would have lowered the cost and also made it a more attractive solution for children. Given the current problems, Apple's budget smartwatch may not see the light of day at all, and if it does appear, it won't be for a couple of years at the earliest.

Apple may refuse to release a cheap plastic Apple Watch

There are two unsolvable problems in the development of the budget version of the Apple Watch,’ said Mark Gurman. According to the journalist, the design team does not like the current look of the plastic version of the smartwatch, and the operations team has not been able to reduce production costs compared to the aluminium Apple Watch.

The plastic case should have been introduced in the next generation Apple Watch SE, which would have lowered the cost and also made it a more attractive solution for children. Given the current problems, Apple's budget smartwatch may not see the light of day at all, and if it does appear, it won't be for a couple of years at the earliest.

https://www.bloomberg.com/news/newsletters/2025-03-23/apple-aapl-explores-turning-watches-into-wearable-ai-devices-with-cameras-m8ll6mvy