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McBain
@mcbain
A water company that is centered around sobriety and anti alcohol Sponsorship deals with famously sober celebrities Build a culture of cool around sobriety to counter the “coolness” of drinking Higher20?
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ccarella
@ccarella.eth
This is almost Liquid Death.
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Adam
@adam-
The kids are alright https://www.bbc.com/worklife/article/20220920-why-gen-zers-are-growing-up-sober-curious
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