I am a big fan of Visual Identity manuals, because they comprehensively show how design concepts are transferred from the theoretical into real world applications.

New York Botanical Garden design manual
Designed by Massimo Vignelli

https://rationale-design.com/resources/new-york-botanical-garden-design-manual/

Design Icons: 03 Massimo Vignelli

Today, I want to introduce you to an Italian designer who achieved success and fame in the USA and transformed the way New Yorkers navigated their city.

🔻 starts below

PDF:
https://s3-us-west-2.amazonaws.com/rationale-design.com/resources/files/Vignelli_NYBG_Design_Manual.pdf

More on Massimo Vignelli
https://warpcast.com/maurice/0xd0cdae3b

Sapiens qui prospicit - Wannabe Polymath. Interested in art, music, history, philosophy and religion.