The Masters

The Masters 
Interesting observation. I haven't been there yet, so I can't assess whether it applies.

The Masters is not a golf tournament. It’s a lifestyle brand, a cultural marker dressed in azaleas and On Clouds. Catnip for the aspirational Southern professional class, who see in Augusta not just a course, but a mirror.

A sociologist could write volumes on the emotional pull

Christian Stegmaier

The Masters 
Interesting observation. I haven't been there yet, so I can't assess whether it applies. 

https://x.com/cstegmaier/status/1911463906473558351