"Paul Rand developed a unique 100-page proposal book for the NeXT logo that walked the reader through the conceptual process to the final outcome. As was a common part of the design process, a book was produced to help persuade the client that the proposed idea was the right direction."
https://shorturl.at/efmQ2

Paul Rand was a great character. Steve Jobs asked him: 

I asked him if he would come up with a few options, and he said, “No, I will solve your problem for you and you will pay me. And you don’t have to use the solution! 
…

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If you want options, go talk to other people! But I will solve your problem for you the best way I know how, and you use it or not, that’s up to you, you are the client. But you pay me.”

Sapiens qui prospicit - Wannabe Polymath. Interested in art, music, history, philosophy and religion.

Design Icons: 08 Paul Rand

Today I’d like to introduce to you the designer behind the iconic logos of numerous renowned American companies like IBM, UPS and Westinghouse. 

Paul Rand (1914-1996) was an influential American graphic designer and …

🔻 more below

If you want options, go talk to other people! But I will solve your problem for you the best way I know how, and you use it or not, that’s up to you, you are the client. But you pay me.”

https://www.fastcompany.com/90164213/3-essential-branding-lessons-from-a-rare-steve-jobs-interview

PM & off/onchain operations
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Sharing ideas over at /workflow <--->
Problem solving is my jam😎
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This is a man who knew the value of his output.