Helvetica

Design

Helvetica is one of the most influential typefaces in the graphic design industry, which is why it might be interesting to do a series entitled "Helvetica in use". 

01 Lufthansa: 
One of the first companies to use Helvetica in its branding was Deutsche Lufthansa. 
Otl Aicher redesigned Lufthansa's visual identity (1962) and used Helvetica as the only font for the logo and all other areas of use. Helvetica was used for over 50 years and was replaced by its own font in 2018. 

/helvetica

This belongs in /helvetica 

Helvetica in use
01 Lufthansa 

Lufthansa was one of the first companies who used Helvetica as their corporate typeface.

Beauty matters - Wannabe Polymath. Interested in art, music, history, philosophy and faith.

❤️ Helvetica. People take this kind of design vision for granted