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When I was there, I had the displeasure of working with Vic, the Google+ SVP (my Twitter analytics startup got acquired to build Google+ analytics) and every decision made was largely out of fear and ignorance. Google+ had great numbers, but Vic was terrified of revealing that despite having 10M followers or whatever, his posts only got 100K views. (Forget exact numbers, but I had experience knowing that these funnel impression numbers were better than Twitter's.)
This was a year ahead of its time (Twitter launched their version of it later), we would have been the first social network to publicly share impressions (and we put in a ton of effort to make it privacy-preserving with various fuzzing techniques).
Anyway, got to sit in a lot of meetings where lots of dumb decisions were made out of fear of public impression, or incorrect understanding of how competitors work, etc.
Our product was ultimately blocked from launching, my team burned out, I quit, Vic ~~got fired~~ left a couple years after. 1 reply
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