Study GoDaddy

+ Memorable brand name and iconic original logo
+ Turned dull tech into a standout brand amid endless service providers by leveraging attention and attraction
+ Expanded audience reach by partnering with NASCAR’s Danica Patrick and aired provocative Super Bowl commercials (some banned) which turned heads both ways 
+ Shifted the narrative, empowering small businesses to navigate tech complexity with simple, consumer-focused tools

A prime example of how attention marketing and tech are compliments in an age of abundance, brand loyalty is real when playing the long game

GoDaddy stock $GDDY continues to stay a dominant player, +40% on the year