
matthewb
@matthewb
2376 Following
6506 Followers
14 replies
34 recasts
109 reactions
1 reply
0 recast
1 reaction
0 reply
0 recast
0 reaction
1 reply
0 recast
0 reaction
1 reply
1 recast
3 reactions
0 reply
0 recast
1 reaction
0 reply
0 recast
0 reaction
0 reply
0 recast
0 reaction
0 reply
0 recast
1 reaction
1 reply
0 recast
4 reactions
3 replies
0 recast
11 reactions
1 reply
0 recast
1 reaction

not sure I have a clear answer for the “why,” but overall creatives are generally quite good at sussing out what is cool, trendy, interesting, etc. so a lot of the meta game being played by creatives on social (and through their work) is about navigating trends and responding to them by sitting at the bleeding edge of what’s next.
put another way, creatives are very attuned to trends but also therefore susceptible to a certain degree of groupthink. every designer on planet earth loved mushroom lamps a few years ago, did they all really have a genuine interest in Guzzini et. al? probably not.
I think that same tendency extends elsewhere but on longer timescales. artists and creatives have historically been largely left-leaning, and that has been amplified by “infographic activism” on IG and elsewhere that promotes a particularly shallow form of activism devoid of much critical thought or material engagement. signalling, riffing, and referencing in much the same way that one engages in visual culture.
all of this to say that there tends to be a great degree of homogeneity to the publicly expressed views of artists and creatives, which is at odds with personality traits like openmindedness and curiosity which encourage heterogeneity, diversity of thought, etc. 1 reply
0 recast
0 reaction
1 reply
0 recast
0 reaction
1 reply
0 recast
0 reaction
2 replies
0 recast
3 reactions
0 reply
0 recast
0 reaction
0 reply
0 recast
0 reaction
0 reply
0 recast
1 reaction
0 reply
0 recast
1 reaction