Adrian
@maurerbot
Why do you think Mighty failed?
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Matthew
@matthew
Couple things: 1) It wasn't a "10x better" product. Partly due to M1, partly due to people moving away from browser for apps like Figma + Notion, but it's just not compelling enough to pay ~$30/mo. 2) Low margins. It's not cheap to run their stack— I suspect high price was necessary to offset the cost of running.
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Matthew
@matthew
3) Target market doesn't need the product. IIRC, their target was high-performance teams, but those teams will just buy the best machines. They don't need a better browser. 4) the most important reason: people do not like new browsers. They just don't catch on, for some reason. Context: i worked there for a bit.
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Zane Austen
@zane
What was the thinking a priori, when you joined? I remember naysayers made the point that they'd just buy better machines... what was Mighty's response at the time to a comment like that?
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michaelcjoseph
@michaelcjoseph
I’ve been a Mighty user and agree with most of these points. The only one that I might disagree with is the new browsers one. Working at Adblock, we’re hypersensitive to changes in browser user sizes. The new Edge and Brave have both exploded in growth.
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Adrian
@maurerbot
All very good points. I’d also imagine some people don’t want yet another party collecting their data. IIRC it was communicated wasn’t the business model but the resolution of data would be so high users may default avoid (makes me wonder if the outcome would be different if it was offered for free)
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