good insight from @ben… feels very aligned with this nikita bier tweet

“So one of the things that I want to do with Passport was, how can I really leverage email forwarding to accomplish this, especially when I'm linking to paid articles? So one of the things we do there is every link to myself in a Stratechery email is tokenized and that token goes one link deep. So even if that email is forwarded to you, you can go read old stuff.

So you get that second article sensation. Now, if you're in that second article, when you click another link, now you're going to pay well. And then you're going to realize, oh, I have to pay to get this.”

good insight from @ben… feels very aligned with this nikita bier tweet

“So one of the things that I want to do with Passport was, how can I really leverage email forwarding to accomplish this, especially when I'm linking to paid articles? So one of the things we do there is every link to myself in a Stratechery email is tokenized and that token goes one link deep. So even if that email is forwarded to you, you can go read old stuff.

So you get that second article sensation. Now, if you're in that second article, when you click another link, now you're going to pay well. And then you're going to realize, oh, I have to pay to get this.”

https://x.com/nikitabier/status/1481118416001851394?s=46

founder of eventcaster (@event / events.xyz), hosting /latenightcrew, member of 🍊 dao

one thing i ask myself when coming up with product ideas or features now is how i can get users to rediscover the app again and again and have a one tap way to get back to the core flow

from this interview:

https://podcasts.apple.com/us/podcast/acquired/id1050462261?i=1000606224471

interesting. i think of this is product growth or virality. instead of the content, I think of the tool itself. 'sign in with google', 'protected by privy', 'powered by loops'

that's the b2b play to your b2c in the examples above.