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I've had periods where I ship daily and periods where I don't ship anything publicly for months.

The thoughts might sound familiar: I can't ship this because [xyz] is not perfect. I can't ship because [xyz] just needs this one more feature. I can't ship [xyz] yet because it won't scale to millions of users.

In hindsight I can see that this is almost always cope: a subconscious way to avoid facing the reality that people might not want what I've built. Maybe they do! but I'll never know if I don't ship. And if I keep making excuses, I'll never have to face the music.

The problem is that the longer you go without shipping, the more the pressure builds. Now you *really* have to be sure it's good, and that makes it take even longer.

I've made this mistake many times as a founder and it's the thing I try most to avoid now, especially the last year of building @event. Pull the cord and fucking ship it. Don't wait. Perfect is the enemy of good.

design @splits | /latenightcrew /event-pass /feud

What if I have a lighthouse score of 33 🙈.