Mahou San Miguel’s launched the "Interrail" campaign offering beer lovers in Madrid a digital passport to collect POAPs at 20 different bars.
A collaboration that shows how traditional brands can remain relevant by leveraging new technologies and digital experiences that complement their brand identity.

Details of the campaign:
▶️ Running for two months
🍻 The campaign is a gamified experience to collect badges and rewards 
👍 It encourage responsible drinking capping participation to three bars per day

Seems very fitting that the city where I discovered BTC all those years ago is bringing NFTs to the beer-loving public.